在疫情反复期间,部分酒店为住客提供免费取消服务,以此来吸引他们预订。例如迈阿密的Dream South Beach酒店,采用这种灵活的预订政策,使酒店入住率快速恢复到了疫情前水平【23】。
开展促销、常旅客计划等活动
在疫情管控放开之后,各大酒管集团抓住时机,开展了自疫情以来最大的营销活动。例如:希尔顿集团推出可享受更高折扣的专属预订平台,同时大力宣传自己的连通房和宠物友好型房间;洲际集团推出了“Guest How You Guest”活动,强调放松、享受美食,并大力宣传最新简化的常旅客计划;凯悦集团推出了品牌重塑活动,计划吸引家庭出游、情侣出游以及休闲旅行者【24】。
参考文章:
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